It’s a nice way to learn what will happen when I connect to Facebook, instead of the blank list used in Angry Birds 2. It made us stop for a moment to wonder who these people were. Fake localized friends as placeholders: Soda Saga showed what appeared to be fake Norwegian friends as placeholders on the highscore list before connecting to Facebook.Why not wait until the player understands how it will benefit them? Ask for notification opt-in at the right time: As a player I never accepted to receive notifications from games or services when they ask me right after I open it.Incentivized invites: Players can be encouraged and reminded to invite their friends if they are incentivized.This seems odd as the goal should be to bring ew friends into the game and not existing ones. The invite view showed existing Angry Birds 2 playing friends on top. Most Facebook Invites feels like spammy notifications when they are not made personalized. Update the Facebook App Invite UI: The new one looks better and let players customize the invite text so it’s personal to the recipient.The world is moving from social media to messaging, and so should Angry Birds 2. ![]() Players prefer other channels to share and invite their friends. Use multiple channels: Connecting to Facebook is not enough anymore.Here are a few things that we believe can improve the growth of the game further: Leading with this, we believe it could have been implemented a lot better. This is a smart move to encourage continued playing, which improves retention and make players get the hang of the game while reaching level 25.Īfter playing Angry Birds 2 for a while, the whole growth experience seems slapped on. Introducing something to come: Angry Birds 2 is teasing about the arena starting at level 25.An animation takes the player back to the road map, automatically moves the player to the next level and enter it the with a clear call-to-action: Play! This is a very powerful engagement mechanism which keeps the player longer in the game session. Send player right into the next game: When a player has completed a level, the only natural next step is to hit ‘Next’.A good way to incentivize Facebook log-in as well. Gifting friends: Gifting is an extremely powerful engagement feature.Incentivize Facebook Connect: Players are incentivized to connect to Facebook by receiving 70 gems and are able to gift friends.To have a choice is a strong monetization mechanism. We experienced a feeling of joy when we could choose to watch the video ad instead of paying. ![]() Give two choices: When the player is out of cards, Angry Birds 2 lets the player choose to either watch a video ad or pay to continue.It’s also a great incentive to connect to Facebook and to invite friends to compete against you. This was repeated in Candy Crush Soda Saga. From the very first version of Candy Crush, your friends position on the road has been visualized to trigger your competitive nerve. Again: Candy Crush all over the place and it is proven to work for level based games. Use of social roadmap: Good artists copy, Great artists steal.Still with a strong brand, we would like to emphasize on a few takeaways for other game developers out there: ![]() For those hardcore gamers out there we would also like to throw in Hearthstone to the equation due to the introduction of spells and cards. After dissecting the game, the overall feel is Angry Birds + Candy Crush = Angry Birds 2.
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